Behind the design: custom boxes for Nusa Cana

Sea voyages, far-off islands, spices, and more gave us the inspiration to create 50 (each completely different) custom packaging for Nusa Caña’s VIP gifts, all telling the story of the journey of Indonesian rum across the seas.

We created a series of collages (under the watchful eye of collage artist Dayu Ajeng) with different monoprints—all based on the Nusa Caña palette that morphed into underwater animals, corals & reefs, sailing ships, birds wheeling through the sky, full moons lighting the way, and clouds over smoking volcanic islands.

We were also excited to use a honeycomb paper replacement for bubble wrap to cradle the bottles, even more so when we realized it looked like fishing nets.

A few of the test runs for the different shapes and ideas for the stories we told on each box.